After the opening of its first store in Gran Vía, WOW Concept sought to renew its business strategy with the launch of a second flagship store in Serrano 52. Through the comprehensive design of this new 7-story space, CULDESAC develops a high-impact exhibition proposal focused on maximising commercial performance, enhancing the number of interactions and generating a more accessible and intuitive purchase.

WOW CONCEPT
DESIGN AGITATION AND COMMERCIAL ACCELERATION

TOUS
Materialising TOUS retail evolution

BERSHKA
Supporting Bershka development

COMING SOON

HAWKERS
RECREATIONAL SPACE

FINSA
Behind the scenes: Nature & technology merged in an atypical ephemeral installation

NEW ERA
CAP STADIUM

HONEYGREEN+
Highlighting the nature of a brand

IDENTITY, MODULARITY, AND RETAIL EFFICIENCY

HOFF
IDENTITY, MODULARITY, AND RETAIL EFFICIENCY

B&B HOTELS
Designing local experiences for global guests